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The 6 Best Content Planning Software — Experts Explain Their Top Choice
I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning…
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Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]
As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately,…
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7 Essential Landing Page Elements You Need to Have
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what…
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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid…
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45 Video Marketing Statistics for 2025 [New Data]
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,…
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How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
The words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s…
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Why Sales Training Fails and How to Ensure Lasting Behavioral Change
Most sales training programs fail—not because of the content, but because of their inability to drive long-term behavioral change in…
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What’s a Marketing Audit? [+ How To Do One]
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
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2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
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Succession Planning — the Best Way to Ensure Your Company’s Future
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…