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Is The Customer Always Right? [What It Means + Why It Matters]
As a freelance content marketer, I’ve faced my fair share of difficult clients. And if you’ve worked in a customer-facing…
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The 20 Best Call Center Software (& Features You Need) in 2025
Call center tools are essential to delivering great customer service. Once, I spent what felt like forever trying to resolve…
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How to Run a Customer Experience Workshop for Your Team
Running a customer experience workshop is the key to truly understanding what your customers want and need. It’s where you…
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The Top 14 Customer Service Certifications & Courses You Need to Take
Customer service training courses can help boost customer satisfaction rates, enhance employees’ confidence in their roles, and increase overall sales.…
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Inside the BPO Experience — Here’s Everything I Found Out
Outsourcing is a tightrope walk for businesses. Choosing not to outsource can slow growth, but handing your customers over to…
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Can AI Segment Your Customers? I Ran This Experiment to Find Out
Customer segmentation matters. Take it from someone with an email inbox filled to the brim. I only click if the…
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Customer Experience vs. Customer Service: What’s the Difference?
Customer service and customer experience are critical aspects of your business. They both significantly impact your ability to satisfy and…
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How to Get B2B Customer Segmentation Right [+Tips]
When I first started in customer success, the sheer volume of customers I had to manage felt daunting. My responsibilities…
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How to Get B2B Customer Segmentation Right [+Tips]
When I first started in customer success, the sheer volume of customers I had to manage felt daunting. My responsibilities…
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Everything I Know About Product Experience [+ 4 Key Product Elements]
As a marketer, I’ve had to use products that cut across CRM, instant messaging, scheduling, project management, and many others.…