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45 Video Marketing Statistics for 2025 [New Data]
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,…
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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid…
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Succession Planning — the Best Way to Ensure Your Company’s Future
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…
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2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
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What’s a Marketing Audit? [+ How To Do One]
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
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The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve…
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Gen Z is turning this CEO’s business model upside down
"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who…
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Optimizing B2B Conversion Rates — All My Tips and Strategies
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing…
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What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open…
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TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math.…