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How to Build a Marketing Funnel With AI [+Step-by-Step Guide]
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale.…
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AI Meets Customer Experience: Mapping Journeys with Machine Learning
As an entrepreneur, I’m always looking for more tools and strategies to both run my business more efficiently and boost…
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Customer Journey Maps: How to Create Really Good Ones [Examples + Template]
Customer Journey Maps: How to Create Really Good Ones Did you know 70% of online shoppers abandoned their carts in…
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The Sherpa’s Lesson: How I Learned to Be One-Up at 17,000 Feet
Being able to identify when you are One-Down can be the first step to becoming One-Up.
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Why Customer Service is Important: 16 Data-Backed Facts to Know in 2025
Throughout my career, I’ve led customer support teams across a wide range of industries, from fast-growing SaaS companies and innovative…
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Digital Customer Experience: The Ultimate Guide for 2025
I’ve been in the trenches of customer support for some of Silicon Valley’s fastest-growing startups, and I’ve seen how a…
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Is The Customer Always Right? [What It Means + Why It Matters]
As a freelance content marketer, I’ve faced my fair share of difficult clients. And if you’ve worked in a customer-facing…