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TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math.…
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How to Launch a Successful Email Marketing Campaign: Tips + Data from an Email Marketer
At the start of my marketing career, I managed two small email lists — one for my beauty blog and…
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How to Create a Stakeholder Map for Seamless Project Tracking
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had…
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I Asked Experts About Improving Keyword Rankings — Here Are Their Tips
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to…
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Lead Generation Strategies to Start Attracting Business Leads the Inbound Way
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe…
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Inside the B2B Marketing Funnel — Everything I Know as a Marketer
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising…
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CPG Design: A Look at Viral Trends + Real-World Examples & Strategies
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative…
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TikTok Strategy for Brands: Expert Tips
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their…
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Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common?…
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Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same
“If you build it, they will come” worked well in "Field of Dreams.” But, like a lot of marketers, I…