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Why Sales Training Fails and How to Ensure Lasting Behavioral Change
Most sales training programs fail—not because of the content, but because of their inability to drive long-term behavioral change in…
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What’s a Marketing Audit? [+ How To Do One]
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
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2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
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Succession Planning — the Best Way to Ensure Your Company’s Future
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…
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The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve…
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Gen Z is turning this CEO’s business model upside down
"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who…
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Optimizing B2B Conversion Rates — All My Tips and Strategies
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing…
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What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open…
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Four Key Advantages of Being a Consultative Salesperson
There is a very common way to lose a deal you might have won had you avoided the tendency to…
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What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like…